We can't underestimate the enduring power of direct mail. As an essential component of a successful cross-channel marketing strategy, mail campaigns remain one of the most effective methods for reaching your intended consumer base in a tangible and memorable way.
At Clark Communications in Asheville, NC, we understand the unique advantages of direct mail. With a focus on personalization and a data-driven approach, our direct mailing marketing service is designed to guide you through the entire process, making it easy to connect directly with your target audience and drive valuable traffic to your business.
Let Clark Communications in Asheville, NC, help you harness the power of direct mail to make a lasting impression and achieve your marketing goals.
Bottom line - Clark Communications helped us turn our business around in less than a month. Our restaurant had hit the “sophomore” slump, with sales down over 20% versus 2021 despite strong reviews. We’re tucked away in the back corner of a North Asheville shopping center, and have relied on neighborhood traffic. So we needed both our locals to come back and new customers from the area. The owners sat down with Tom Clark, and he reviewed the promotion we had done to date (very limited). He suggested economical signage options to help folks find us and a bulk mailing program to all residents in our zip code and two adjacent ones, both focused on our upcoming 2 year anniversary. His team did a great job quickly developing signs and wind flags, along with a great looking 2-sided direct mail piece. Time from initial discussion to having signs and mailers in hand was less than 2 weeks. The results were immediate. As soon as the signs went up, new faces started saying “we didn’t know you were back here” and familiar ones said “we’d sorta forgotten about you”. And then the direct mail hit. In the first 2 weeks we’ve received well over 100 mailers from a mix of existing and new customers. In the 3 weeks since we started the campaign, business is up 53% vs the 3 weeks preceding the signs going up, and last week we had our highest sales ever. Our challenge is now staffing for the increased business, but I call that a “high class” problem. Thanks Clark for your help, and we look forward to extending the very successful campaign.
Ed Greene, Rye Knot
